TV Commercials: How to Make Them: Or, How Big Is the Boat?

by Ivan Cury

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Book Overview

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Format:Hardcover

Language:English

ISBN:1138131369

ISBN13:9781138131361

Release Date:December 2015

Publisher:Routledge

Length:242 Pages

Weight:1.39 lbs.

Dimensions:0.6" x 7.5" x 9.3"

Related Subjects

Arts, Music & Photography Computers Computers & Technology Direction & Production Electrical & Electronics Engineering Film & Television General Broadcasting Humor & Entertainment Movies

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TV Commercials: How to Make Them: Or, How Big Is the Boat?

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