TV Advertising; Business, Technology, and Systems

by Lawrence Harte

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This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1932813314

ISBN13:9781932813319

Release Date:October 2010

Publisher:Althos

Length:203 Pages

Weight:0.86 lbs.

Dimensions:0.5" x 7.5" x 9.3"

Related Subjects

Business Business & Investing Computers Computers & Technology Engineering Technology

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TV Advertising; Business, Technology, and Systems

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