Turning Lost Customers Into Gold: ...and the Art of Achieving Zero Defections

by Joan Koob Cannie

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The average company loses 20% of its customers a year. But most managers don't realise that retaining a mere 5% of these defectors could boost profits enormously. Why? Because loyal customers spend... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0814451101

ISBN13:9780814451106

Release Date:January 1993

Publisher:Amacom

Length:208 Pages

Weight:0.90 lbs.

Dimensions:0.8" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics Industries & Professions Management & Leadership Marketing Marketing & Sales

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Turning Lost Customers Into Gold: ...and the Art of Achieving Zero Defections

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