Turned on: Eight Vital Insights to Energize Your People, Customers, and Profits

Summary:This book is mainly about how to switch on the employees and customers become inspired, passionate and alive, so that the organization could earn profits. Thus a question would be raised, how to create such a passion in an organization?The answer would be regulating employees and customers by the leader in the organization. There are both the internal side and external side.Internally, a leader should guide the values system, promote leadership in all levels, renew them regularly and care everyone in the organization. In an organization, a strong foundation should be built and a goal should be set. Also, it should simplify the structure of organization and make use of technology to measure and enhance the efficiency of process, so that the organization could run smoothly. The organization should also need to nurture their employees to build a winning team, the head and heart should be hired by the organization, thus the organization should provide resources for them to learn and compensate their contribution. Moreover, the organization should try to make everyone feel special, so that the workforce would able to work hard and loyal to the organization. Externally, it¡¦s not easy for the organization to tackle with the customers as each customer has their unique emotion, needs and desired. Thus the organization should employ a new rules, present the choices for customer to choose, provide customerized service and develop personal relationship with them. Comment: I think this book is really great as it¡¦s easy to understand and I get many feelings after reading the book. For the leader part, I agree that it¡¦s really a hard job to be a leader as the leader should be a person who is able to energize the team members, able to be divided the job equally according to their strength and wants. There is no ¡§perfect¡¨ person in the world, so a leader should contain both competent, able to deal with personal relationship that include dealing with the conflicts between the team members. Also, a leader needs to energize the others. Just as Horst Schulze in Ritz-Carlton said, ¡§he said a leader is hardly to find someone to energize himself.¡¨ Thus a leader should energize by renew themselves. In real life, I have tutorial with a 7 years-old girl and I¡¦m just like a leader whereas she is just like an employee. It¡¦s not easy to control her as she thinks that learning is a difficult and hard job for her. If she finishes two works today, she needs to work three in the other days. Thus, she would not like to finish the work and shows a very slow speed, lack of passionate attitude to me. It¡¦s really annoying to me as I do not know how to deal with her. Thus, after watching this book, I learn something. I try to let her know that homework is her responsibility as a student. She plays happily in school with her friends and so she also needs to do her homework, happy and homework is together. No matter how difficult, she needs to finish all for everyday. O

A great book with stories that exemplify the main ideas contained in the book. Contains an "Insight to Action" after each chapter which helps you apply the concepts. If anyone is interested in finding ways to provide extaordinary service to customers, or become a better leader, read this book.

This is one of the most inspirational, motivating, and empowering management books available. After reading just a few pages, you find yourself picking up other copies to give to coworkers, clients, and friends. Dow and Cook have found the ingredients to successfully attract, excite, and retain employees focused on customer-centric goals. Having read their insights, I now know why companies such as Marriott and Schwab are so successful. An excellent, must-read.

One of the most important things in life or business is a sense of optimism and possibility. This book helped me renew mine in a big way. I recommend it highly.