Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

by John O'Brien

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Book Overview

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences.

Purpose has become a leadership and managerial imperative for businesses large and small,...

Format:Paperback

Language:English

ISBN:1398600164

ISBN13:9781398600164

Release Date:April 2021

Publisher:Kogan Page

Length:264 Pages

Weight:0.82 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

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