Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Book Overview
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw...
Format:Paperback
Language:English
ISBN:1119076315
ISBN13:9781119076315
Release Date:October 2015
Publisher:Wiley
Length:368 Pages
Weight:1.80 lbs.
Dimensions:0.6" x 8.0" x 8.0"
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