Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at My Family's Dairy Queen Store

Bob Miglani is a tremendous author. Treat Your Customers is so perfect for an individual or a company. After reading the first few pages, I was already motivated to take action to enhance the culture and performance of my company. This book must be read by everyone in a customer relationship environment. Treat Your Customers is one of those rare books that will teach you a valuable business lesson regardless of your position and this book should be a required reading for all employees. The best thing about the book, it has an amazing way of teaching you things without getting boring.

Must for every business!!!! Every retailer needs to get this book to help teach basic good customer service. We are all losing sight of what matters the most and that is the Customer!!! This book gets right to the point and does it in a very quick, easy and practical way. Everyone working needs to read this!

Author Bob Miglani does a great job in reminding us the all-important rule in any business: THE CUSTOMER IS KING. Treat your customers is filled with great anecdotal stories from Miglani's experience of working at his family-owned Dairy Queen. Reading this book reminds everyone of the importance of customer service and how it leads to success. Working for the sales division of a huge retail tech company I cant stress the importance of customer service enough. Miglani offers fun and creative examples of some very simple and important guidelines. Excellent book and a must read.

This book gets to the real basics of customer service. If anyone has noticed, customer service anywhere has seriously gone downhill - there is no emphasis on making the consumer a first priority anymore! Whether you are in the food service industry or a doctor or an airline - read this book!!! Your customers will thank you!

This book is a valuable tool for anyone who is in the service business - not just direct retail. Miglani's lessons are easily transferable to lawyers, doctors, brokers - anyone who has direct contact with clients. His easy style and relatively straight foward anecdotes may lull one into thinking that this stuff is easy - but as anyone who has dealt with the DMV, an airline or a phone company can tell you - it's not. I thought this book really cut it down to basics, and should be required reading for anyone who sells to or interacts with customers - no matter what their product or service. Whether you a newbie at your first job behind the counter, or an experienced exec at a large company, this book is filled with valuable gems that will help you improve your relations with your suppliers and customers.