Travel and Tourism Marketing

by Dotty Oelkers

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TRAVEL AND TOURISM MARKETING teaches marketing concepts within the context of the travel industry. Driven by the key marketing functions identified in the National Marketing Education Standards, TRAVEL AND TOURISM MARKETING serves as a resource for all marketing professionals. Using numerous real-life examples, TRAVEL AND TOURISM MARKETING provides industry-specific examples to master travel and tourism marketing foundations, economics, and technology...

Format:Paperback

Language:English

ISBN:0538442859

ISBN13:9780538442855

Release Date:January 2006

Publisher:Cengage Learning

Length:320 Pages

Weight:1.50 lbs.

Dimensions:0.5" x 8.5" x 10.8"

Related Subjects

Business Business & Investing Economics

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Travel and Tourism Marketing

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