Transnational Retailing in East Asia: A Japanese Supermarket Chain in Hong Kong and China

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This book explores how Yaohan, a Japanese supermarket chain, expanded into Hong Kong in the 1980s and mainland China in the 1990s, and how this expansion evolved from initial success to ultimate failure and the company's bankruptcy. It outlines the development and structure of the original Japanese company, and considers why it moved into Hong Kong and China. It explores the changing nature of society, consumerism and shopping in East Asia and shows...

Format:Hardcover

Language:English

ISBN:1138696633

ISBN13:9781138696631

Release Date:December 2026

Publisher:Routledge

Length:288 Pages

Related Subjects

Social Science Social Sciences

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Transnational Retailing in East Asia: A Japanese Supermarket Chain in Hong Kong and China

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