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Paperback Transnational Marketing and Transnational Consumers Book
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ISBN: 3642367747

ISBN13: 9783642367748

Transnational Marketing and Transnational Consumers

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Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers...

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Format: Paperback

Condition: New

$54.99
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Business Business & Investing Economics

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