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Paperback Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture Book
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ISBN: 0472054317

ISBN13: 9780472054312

Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture

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Book Overview

Within corporate media industries, adults produce children's entertainment. Yet children, presumed to exist outside the professional adult world, make their own contributions to it--creating and posting unboxing videos, for example, that provide content for toy marketers. Many adults, meanwhile, avidly consume entertainment products nominally meant for children. Media industries reincorporate this market-disrupting participation into their strategies,...

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Social Science Social Sciences

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