Transforming Modernity: Popular Culture in Mexico

"Transfoming Modernity" tells the story of the popularization of Mexican culture and crafts. He shows how the desires and tastes of tourists have homogenized traditional Mexican crafts into the few forms favored by tourists (like those associated with death and skulls). He also talks of the folklorization of festivals. Festivals ostensibly in honor of saints have become huge tourist attractions, which have lead to their mutation into little more than a market to sell goods. Very, very interesting and theoretical look at how the global affects the local, and at culture change...something people often talk about but never demonstrate this effectively.