Transformative Marketing: A Roadmap for Driving Results in the Digital World

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Digital is more than just technology, it's total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a choice; it is a strategic imperative.

The currency of this new book is integration:

The integration of values and digital mindset with strategy and tactics -- This book will help executives...

Format:Hardcover

Language:English

ISBN:0815392354

ISBN13:9780815392354

Release Date:February 2026

Publisher:Productivity Press

Length:150 Pages

Related Subjects

Business Business & Investing Economics

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Transformative Marketing: A Roadmap for Driving Results in the Digital World

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