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Paperback Transformative Marketing: A Roadmap for Driving Results in the Digital World Book
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ISBN: 0815392273

ISBN13: 9780815392279

Transformative Marketing: A Roadmap for Driving Results in the Digital World

by and
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Digital is more than just technology, it's total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a choice; it is a strategic imperative.

The currency of this new book is integration:

The integration of values and digital mindset with strategy and tactics -- This book will help executives...

Recommended

Format: Paperback

Release Date: 2/13/2026

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