Transcultural Marketing for Incremental and Radical Innovation

by Bryan Christiansen

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As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1466647493

ISBN13:9781466647497

Release Date:November 2013

Publisher:Business Science Reference

Length:588 Pages

Weight:3.61 lbs.

Dimensions:1.3" x 8.5" x 11.0"

Related Subjects

Business Business & Investing Economics

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Transcultural Marketing for Incremental and Radical Innovation

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