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Paperback Tradition and Innovation in English Retailing, 1700 to 1850: Narratives of Consumption. Ian Mitchell Book

ISBN: 1138245429

ISBN13: 9781138245426

Tradition and Innovation in English Retailing, 1700 to 1850: Narratives of Consumption. Ian Mitchell

Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; 'modern' methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period; and consumers were increasingly part of - and aware of being part of - a polite and fashionable culture. All of this is...

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