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Trademarks, Brands, and Competitiveness
by James Morgan
Edition Description
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine...
Edition Details
Format:Paperback
Language:English
ISBN:041563573X
Format: Paperback
Condition:
$
44.39
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Trademarks, Brands, and Competitiveness
by James Morgan
Edition Description
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine...
Edition Details
Format:Hardcover
Language:English
ISBN:0415776937
Format: Hardcover
Condition:
$
230.00
50 Available
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