Trademarks, Brands, and Competitiveness

by James Morgan

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Book Overview

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual...

Format:Paperback

Language:English

ISBN:041563573X

ISBN13:9780415635738

Release Date:July 2012

Publisher:Routledge

Length:270 Pages

Weight:1.78 lbs.

Dimensions:0.6" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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