Trademark Valuation
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Book Overview
A trademark is a unique type of intellectual property. Defined by law, it is a symbol that identifies a particular product. Because of their brand association, trademarks are dear to the hearts of many companies. While patents and copyrights are difficult to value, trademarks are even more complicated because of their completely intangible nature. Good business managers want to know the value of their trademarks and need to understand how that number is arrived at in order to ensure that their trademarks live up to their financial potential.
Format:Hardcover
Language:English
ISBN:0471141127
ISBN13:9780471141129
Release Date:December 1996
Publisher:Wiley
Length:312 Pages
Weight:1.35 lbs.
Dimensions:1.1" x 6.4" x 9.5"
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