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Hardcover Trade Shows in the Globalizing Knowledge Economy Book
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ISBN: 0199643083

ISBN13: 9780199643080

Trade Shows in the Globalizing Knowledge Economy

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This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media.

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Format: Hardcover

Condition: New

$145.00
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Business Business & Investing Economics

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