Trade Marketing Strategies: The Partnership Between Manufacturers, Brands and Retailers

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As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside own label products. The case for... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0750620129

ISBN13:9780750620123

Release Date:January 1994

Publisher:Butterworth-Heinemann

Length:183 Pages

Weight:0.70 lbs.

Dimensions:0.7" x 6.2" x 9.2"

Related Subjects

Business Business & Investing

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Trade Marketing Strategies: The Partnership Between Manufacturers, Brands and Retailers

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