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Hardcover Toyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen Book
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ISBN: 1138059412

ISBN13: 9781138059412

Toyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen

by , , , et al.
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There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota's thinking habits go beyond the shop floor and influence and guide Toyota's marketing function.

Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative...

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Format: Hardcover

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