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Paperback Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms Book
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ISBN: 3110553899

ISBN13: 9783110553895

Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms

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New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness.

Today, retail incumbents aspire to integrate their channels to offer compelling...

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Format: Paperback

Condition: New

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