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Paperback Tourism Marketing: In the Age of the Consumer Book
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ISBN: 0415726360

ISBN13: 9780415726368

Tourism Marketing: In the Age of the Consumer

by , ,
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Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:

Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector's promotional apparatus.

Experiences: It highlights the growing consumer interest...

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Format: Paperback

Condition: New

$82.73
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Business Business & Investing Economics Travel

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