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Paperback Tourism and Social Marketing Book
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ISBN: 0415576660

ISBN13: 9780415576666

Tourism and Social Marketing

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Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental,...

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Format: Paperback

Condition: New

$71.99
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Business Business & Investing Travel

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