Tourism and Hospitality Marketing: A Global Perspective

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1412946875

ISBN13:9781412946872

Release Date:March 2008

Publisher:Sage Publications Ltd

Length:488 Pages

Weight:1.85 lbs.

Dimensions:1.0" x 7.3" x 9.1"

Related Subjects

Business Business & Investing Economics

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Tourism and Hospitality Marketing: A Global Perspective

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