2019 Reprint of 1963 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. JOE D. BATTEN (1925 - 2006) was the Chairman of the Board of the management consulting and human resource development firm, Batten, Batten, Hudson and Swab, Inc., whose headquarters were located in Des Moines, Polk County, Iowa. A prolific writer, Batten also published a number of books on management, including Developing a Tough-Minded...