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Hardcover Total Quality Marketing: The Key to Regaining Market Shares Book

ISBN: 0899308937

ISBN13: 9780899308937

Total Quality Marketing: The Key to Regaining Market Shares

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive...

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Format: Hardcover

Condition: New

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