Total Quality Marketing: The Key to Regaining Market Shares

by Allan C. Reddy

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Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive...

Format:Hardcover

Language:English

ISBN:0899308937

ISBN13:9780899308937

Release Date:September 1994

Publisher:Praeger

Length:200 Pages

Weight:1.07 lbs.

Dimensions:0.8" x 6.4" x 9.6"

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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Total Quality Marketing: The Key to Regaining Market Shares

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