Total Quality in Marketing

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Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1884015131

ISBN13:9781884015137

Release Date:August 1995

Publisher:Routledge

Length:294 Pages

Weight:1.10 lbs.

Dimensions:0.9" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Total Quality in Marketing

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