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Paperback Top Down Innovation Book
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ISBN: 3319039008

ISBN13: 9783319039008

Top Down Innovation

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This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective...

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Format: Paperback

Condition: New

$54.99
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Business Business & Investing Economics

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