Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments

by Ralf T. Kreutzer

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Book Overview

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer...

Format:Hardcover

Language:English

ISBN:3030138224

ISBN13:9783030138226

Release Date:May 2019

Publisher:Springer

Length:260 Pages

Weight:1.26 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments

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