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Paperback Too Big to Ignore: The Business Case for Big Data Book

ISBN: 1119217849

ISBN13: 9781119217848

Too Big to Ignore: The Business Case for Big Data

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Format: Paperback

Condition: Very Good

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Book Overview

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds...

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