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Paperback Today′s Public Relations: An Introduction Book

ISBN: 1412926351

ISBN13: 9781412926355

Today′s Public Relations: An Introduction

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Format: Paperback

Condition: Very Good

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Book Overview

Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships...

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