Today′s Public Relations: An Introduction
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Book Overview
Today′s Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
Format:Paperback
Language:English
ISBN:1412926351
ISBN13:9781412926355
Release Date:October 2005
Publisher:Sage Publications, Inc
Length:560 Pages
Weight:2.50 lbs.
Dimensions:1.1" x 8.0" x 9.9"
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