This is a great textbook for an undergraduate marketing course. It's very straight forward. It's easy reading as far as textbooks go compared to other long-winded authors I have read in the past.
Very good!!!
Published by Thriftbooks.com User , 15 years ago
This is a wonderful book that allowed me to get my homework done quickly. Shipping was prompt and allowed me to never miss a meet for homework!
Good book
Published by Thriftbooks.com User , 15 years ago
I am still reading this book for a Consumer Behavior class I am taking. It is well written and very colorful, almost like an expensive magazine. Can't say much more before I finish reading it. My professor recommended it and I trust her judgement.
Awesome Service!!!
Published by Thriftbooks.com User , 15 years ago
Thank you for the quick turnaround time with delivery! This was a great transaction and if I need anymore books, I will definitely be a return customer. Thank you again!
Great purchase
Published by Thriftbooks.com User , 15 years ago
Saved me like $10 from my campus bookstore and it was in perfect shape! With supersaver shipping I didn't have to pay a dime for it to come to my house, and I believe it came 6 days after my online purchase. Fast shipping @ a great price! Thanks.
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