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Hardcover Time-Aware Conversion Prediction for E-Commerce Book

ISBN: 9813224703

ISBN13: 9789813224704

Time-Aware Conversion Prediction for E-Commerce

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem -- what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements...

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Format: Hardcover

Condition: New

$118.00
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