Ticket to the Limit: How Passion and Performance Can Transform Your Life and Your Business Into an Amazing Adventure

Reviewed by Melissa Koltes [...] (11/09) From the moment I picked this book up, I was hooked. Randy Cohen has an infectious personality that jumps out at you! If this guy is this dynamic in print he must be amazing in person. His ability to grab the reader and make it feel as though he is in your room talking right to you (not at you) is a gift. Too often inspirational or self-help books talk at the reader and don't personalize it. Not the case with this book. The book covers the 10 principles the author lives and works by. Although these truly are nothing new...we've all heard these before, it's in the presentation that the reader really draws from the authors experiences. This is a man who knows what he's talking about. He created his company from a tiny investment and built it into one of the best places to work in Austin, TX. Cohen does speak about the many things he's done and places he's been but never in a way to separate himself from the reader. He uses these moments as teaching tools to drive home the points he is making in the book. He is not afraid to plug his business repeatedly through the book but he warns the reader about that at the start. Cohen's honesty about his failures as well as successes brings him down to the average persons level, not the CEO's of the world. However, I believe most of them could learn a lot from Randy Cohen. He also takes time throughout the book to acknowledge great people he has meet during his life and how their amazing personalities have led them to success. He has no problem celebrating achievements of others; especially those of his staff. This is one boss who sings his people's praises, not complains about their shortcomings. As stated, this book talks about the principles we all know, (work hard/play hard, spend time with family, etc.) but the way it is presented is so fresh and so invigorating that the reader really wants to put these values into practice immediately.

Ticket to the Limit is a fun and inspirational book to read. Randy Cohen takes you through an interesting backstage tour of ticket business. He explains how his personal unique philosophy toward life and business has made his company successful. Randy also shows that work and fun can be interchangeable. This book would be interesting to anybody whether you've been working for 30 years or just about to enter the working world.

After reading Randy's book I had to ask myself what would make me as excited as Randy about life? His expression of living life is awesome! He seems to care about assuring each person he meets has an uplifting experience. This book is a great read.

Great double whammy - excellent insider's look at the world of big-time sports and an inspiring story about building your dream life from scratch. Cohen takes you behind the scenes of college and professional sports, and inside the mindset of a guy that it's always a pleasure to do business with. Great insights on the connections between your life and your work.

Ticket to the Limit is one of the best business books I have read in a long time. Randy Cohen's experiences in life and work really showcase how we all can discover the true entrepreneur in ourselves. This is a must have book on your bookshelf if you want to succeed in life and business. I hope he writes another one. I would think he is a great motivational speaker as well, as his words just lift you "up" from every page.