Through the Client's Eyes: New Approaches to Get Clients to Hire You Again and Again,

Aside from a short chapter on referral sources and alliances, this book's focus is on creating and maintaining good client relations after they've already walked in your door. Ewalt (a former labor and corporate lawyer and currently a solo practitioner) wrote Through the Client's Eyes for all lawyers in private practice, in firms big and small. The book's subtitle says "New Approaches." I don't know if Ewalt wrote the subtitle himself, or if some marketing hack at the ABA wrote it, but there really isn't anything new here, at least in terms of the strategies, techniques and tactics that Ewalt recommends. What is new and different is the sumptuous detail, rich examples, and real-life anecdotes he uses to teach you how to "treat clients like people and not like cases." That's the secret to building strong relationships with clients so (a) they'll hire you again and again and (b) you'll achieve "true personal satisfaction." Ewalt's writing style is quaint and often stiff. And the introductory chapters are somewhat condescending and preachy. But you would be doing yourself a favor if you read this book once a year; and buy a copy of it for each lawyer on your staff.