Three Steps to Yes: The Gentle Art of Getting Your Way

Gene Bedell did what few writers are able to accomplish: he said something useful, he made it accessible in bite-sized chunks, he made it readable with a delightful "voice" and, when he was finished, he quit writing. I have been in sales and sales training for years - and I read 6 or more books a month. What a delight to pick up a book that took me to a new level of competency, and carried me there with ease. Five stars for Gene Bedell - I hope you are working on a new project!

I've been in sales and marketing for a long time. Probably read most of the books on the subject. So many times we read and gather all the information, but have just that, clumps of information. This book takes all the clumps and smooths them all together. Easy to read and comprehend. A MUST HAVE for anyone hoping to sell a product but is tired of all the old sales tricks, you know the ones, as produced in "The Closers". If you just follow the lead set in this book, you will find yourself building relationships where many referrals will follow. Fantastic book. Wish I had it at my disposal 5 years ago.

Excellent book that reads like your having a conversation with Gene Bedell. What makes this an exceptional book is that it has an immediate impact on one's selling approach and style. I started using the ideas and 3 steps the next day. It is highly credible process, because Gene Bedell is a well recognized leader in selling anything, but particularly complex computer systems, where the invisible needs to be sold.

"Three (3) Steps to Yes: The Gentle Art of Getting Your Way", by Gene Bedell is the best book on persuasion I've ever read. ("How to Win Friends and Influence People" does come close.) I used Mr. Bedell's ideas and wisdom gleaned from the book today very effectively with clients (see below) and enjoyed how well they worked. I felt good, and my clients felt good. I do career management for very difficult, highly skeptical, high-functioning populations of attorneys, physicians, and PhD scientists--all of whom are educated beyond their abilities, esp. their ability to market themselves. Thorsten Veblen used the phrase "trained incapacity" to describe my clients, people who..., well, you get the idea. Some are too smart for their own good. They truly need "emotional intelligence", "social competence", and healthy street smarts. "3 Steps to Yes" delivers. Mr. Bedell is a non-ideological realist and a "people person" with integrity. He clearly understands what makes us tick, and how to make non-manipulative use of our our "personal", "credibility", and "self-interest" needs. I'm recommending this book to all of my "socially-challenged" clients and friends, myself included.

Everyone sells and everyone wants to year "yes" in the marketplace of life. Satisfy customers' personal needs and you can get them to "yes," according to author Gene Bedell. After doing all the research, Gene Bedell shows you three simple skills to get people to say yes to your products and services and feel positive about you, your offerings, and your company. It doesn't get any better than that.The Three Steps to Yes are powerful in their simplicity: really fill your customers' personal needs; be competent and trustworthy; and communicate persuasively. That's the truth. That's all there is to it. If these are not already your results, Bedell can get you there in 241 pages of boiled down simple methods you can not only understand but also use realistically in everyday life without changing your personality, personal style or values. Buy the book and give it to every one of your kids at high school graduation or this Christmas, to you can enjoy your retirement!