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Self-Help Books > Creativity Books
Hardcover Thinking in New Boxes: A New Paradigm for Business Creativity Book
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ISBN: 0812992954

ISBN13: 9780812992953

Thinking in New Boxes: A New Paradigm for Business Creativity

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Format: Hardcover

Condition: Very Good

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Book Overview

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed... This description may be from another edition of this product.

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Business Business & Investing Creativity & Genius Economics Psychology Self Help Self-Help Self-Help & Psychology Social Psychology & Interactions

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