Thinking Creatively: New Ways to Unlock Your Visual Imagination

This book has it all. I got my degree in Fashion Design, and then realized I wanted to do Graphic Design. This book did that for me without going back to school. A staple for every Graphic Designer.

This book is intended for someone who has a bit of a background in design. Landa does explain some of the things you will want to think about in a design, say for a book jacket or advertisement, but unless you are already familiar with the terms, this may not help.There are exercises for you to practice what you have learned, but there are no answers. These are intended for the reader to explore what they have learned rather than "parrot" back what the author wants.In the end of the book are some words about design from some big-name designers in either interview or short-letter form. This will mean more to you if you are familiar with the names.The examples are good pictures with some information (who did the work and whom it was for), and they have a brief paragraph explaining what the creator were thinking about the project. In some cases, it is very enlightening, but in others, it just seemed like reminiscing.I recommend this book for people with designer training, but not for the beginner.

Landa is the absolute authority on creative visual thinking. This book helped me tremendously! Buy it.

Actually, the book ITSELF is well designed/layed out too, which could lead you to establish somewhat of a biased faith in its content before you even read it thoroughly (the content IS good, by the way). I've lost count how many times I've referred to it for inspiration and come out on top. It's certainly been a good investment for me.

Tired of searching for inspiration to unlock the block that's been stifling your creative flow? Well, this book is dynamite! Lots of direction both in writing and pictures for expanding creative muscle. Clear and friendly writing style, excellent organization of material, easy to follow and cruise through. And, not so expensive given the good quality paper, hc, and all those photos! I thought the interviews with designers was a humanistic touch. Nice to know the faces behind great design.