Think Better: An Innovator's Guide to Productive Thinking

Tim Hurson's "Think Better" is not a treatise for armchair philosophers but an action-packed thriller, an exciting travel guide from theory to practice. Productive thinking, Hurson argues, generates new things, as opposed to reproductive thinking, which refines what is known. It is the deliberate search for breakthrough rather than incremental change and it is powered by the alternation of creative and critical thinking. The book presents a model which includes a rigorous method and superb practical tools and techniques that have been designed, developed and successfully tested in real life by the author. In the process, thinkers are urged to balance facts and feelings, information and imagination, aspirations and action and persevere through the "third third" of the brainstorm - that final stretch where the really great ideas emerge. The clear writing style and the well-organized content are enhanced by quality story-telling that gives the book soul, with true stories (hospitals, insurance companies, furniture, space travel) as well as imaginary ones (how an airline might make its middle seats attractive). Tim Hurson has clearly done a lot of productive thinking about productive thinking in this contemporary and comprehensive work, which constitutes a major contribution to the literature of creatively confronting challenges.

THINK BETTER by Tim Hurson is a thorough presentation of highly useful working tools for creative idea generation to creative problem solving. Though I have been teaching the Osborn-Parnes Creative Problem Solving Process Model since 1978 I learned many things through the complete presentation that Tim makes in THINK BETTER. In the book he provides his interpretation of the OP CPS Process and adds several excellent tools to make the OP CPS Process more effective in either workplace or personal problems. This is an excellent book for people who are trying to learn much about how to use a complete process fro examining challenges, generating ideas, narrowing down those ideas into potential solutions and developing workable plans and to go through a planning process in order to increase the potential results.

Think Better will help you realize the power of disciplined thinking in an undisciplined way. More than just a thinking tool, this book taps into the innate ways in which an individual can come up with unique and breakthrough ideas. Most powerful of all these techniques is the power of divergent thinking uninhibited by critical review until necessary. An excellent book and a great tool.

I received a new book to review called Think Better. The subtitle is "An innovator's guide to productive thinking" and the book was written by Tim Hurson from Thinkx. There are a LOT of new books on innovative thinking, or just innovation in general, so I was a little leery of another book, but I found this one to be very insightful and useful. There's a lot to like, and a lot to use, in this book, whether you happen to hail from the consulting and services oriented side of innovation, or are just starting out and want your internal corporate team to become more productive innovative thinkers. I'll admit to being a bit jaded, and the first few sections of the book offer more of a history lesson about innovation and innovative thinking than I felt necessary, but for those approaching the topic for the first time, the concepts of the monkey mind and gator brain are compelling, since they demonstrate that our current methods of thinking avoid risk and most often simply react to threats or patterns. The book starts to get really interesting in the fourth chapter, which deals with resisting the urge to quickly arrive at an answer. Instead, the book encourages us to "Stay with the Question". In his approach, Hurson sucks us in, peeling the onion a little at a time and getting agreement, till we are in violent agreement that we must change drastically. Then he rolls out section three of his book, which outlines a process for creative and innovative thinking, supported by a number of simple but powerful tools. The phases describe a method to generate better ideas, use some divergent then convergent thinking to stretch them, then move on to evaluate and determine which ideas should be considered for evaluation. What I also like is that he adds a step for deciding actions and assigning resources. Too often we get excited about selecting ideas for further investigation without determining and identifying the resources and plans necessary for the critical next steps. Along this process he introduces a number of tools: the I-cube or the C-5 or the DRIVE model, all of which are relatively easy to use and bring shape and focus around thinking and decision making that traditionally has been very subjective. I like this book because it aligns to what seems right to me - a useful process that anyone can follow to obtain better thinking and better ideas. From our experience in larger organizations, a defined set of steps or phases is necessary to help people understand what has happened, what should happen now and what should happen next. I think the next thing Tim and his team will need to do is decide how to "scale" this capability so that the thinking permeates an organization and the approach becomes a common one across organizations rather than simply in enlightened pockets. Of course, that's something near and dear to my heart. Creative productive thinking is a great first step. However, creativity without action is interesting but ultimately a sideshow.

Think better, work better, do better...who doesn't want all of this? Tim Hurson's book illuminates how distractions, instinctual responses and engrained thinking patterns make it so difficult for us to come up with new and creative solutions to the challenges we face. Then he shows us how to break out of those traps and think more productively. Productive thinking results from successfully separating creative thinking from critical thinking -- separating the generation of ideas from the judging of ideas. Too often we conduct these two thinking processes simultaneously. Tim believes we can learn how to separate creative and critical thinking and he provides simple and useful tools to improve our productive thinking skills. But this isn't just another dry book about self-improvement. Tim shows us how to think more productively in an engaging and humorous way with anecdotes and examples that will make you say AHA! again and again as you read Think Better. Read this book and think better instantly!!!