Theory of Media Literacy: A Cognitive Approach

By W. James Potter

No Customer Reviews

Select Format

Select Condition

Book Overview

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

Format:Hardcover

Language:English

ISBN:0761929517

ISBN13:9780761929512

Release Date:May 2004

Publisher:Sage Publications, Inc

Length:320 Pages

Weight:1.28 lbs.

Dimensions:0.9" x 6.2" x 9.3"

Related Subjects

Language Arts Social Science Social Sciences

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

Theory of Media Literacy: A Cognitive Approach

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us