The Wow Factor: How I Turned One Great Idea and My Unbridled Enthusiasm Into a Golf Revolution
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Book Overview
The founder of Adams Golf and the inventor of Tight Lies, the most popular fairway wood of all time, tells his rags-to-riches story. In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his...
Format:Hardcover
Language:English
ISBN:160239248X
ISBN13:9781602392489
Release Date:June 2008
Publisher:Skyhorse Publishing
Length:320 Pages
Weight:0.05 lbs.
Dimensions:0.9" x 6.2" x 9.2"
Customer Reviews
2 ratings
Fun read with an excellent message
Published by Thriftbooks.com User , 16 years ago
As one reviewer already noted, the message regarding the WOW factor is simple, but too often overlooked. Anyone in sales or product development should ask themselves what their WOW factor is. Answer that question and you'll increase your market share, as Adams did. Beyond the business case, the book was a fun and interesting read. I'm a little biased, as I was an early adopter of the Tight Lies club, so I immediately knew what Adams was referring to when I saw the title of the book.
Barney Adams
Published by Thriftbooks.com User , 16 years ago
Always nice to read about the golfindustry. Not just instruction or history is interesting so a nice read for all those who are interested in stuff like this.
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