Woodworkers Marketing Guide

Want to sell your woodworking products? Want to sell your expertise? Current economic times make it difficult. Most woodworkers have a "hands on " instinct, but don't know the first thing about getting the product , or service to market. I really appreciated the authors examples, and insights. He even knows real woodworkers!!!! I have read how to books, and the woodworking area has many. I hope to sustain myself in this area. I lke to read. And I have a couple of seasoned professionals to advise me. But they can't be around when I forget something cause I have been "told" but now that I am ready to "do it" I have forgoten what I have been told. Oh yeah, I can read the book. Of course it is a guide and not my plan, but I would recomend it!

This book provides a lot of good information on how to market a woodworking business. The steps are clear and doable for most people. The advice is based on the author's experience with advising woodworking business and seems sound. At times the author seem to be a bit ridgid in his stance, stating you must do this professionally or it will harm your business. While this may be true, some of the items could be shortcut. Instead of finding a professional photographer, find someone skilled at taking pictures of your work or do it yourself. With all the computer programs around, you can do printing of your own business cards, letterhead, etc. and still appear professional. Overall, I found this a good book to read for starting my woodworking business.