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Arts, Music & Photography Books > Fashion Design Books
Hardcover The Why of the Buy: Consumer Behavior and Fashion Marketing Book
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ISBN: 1563674564

ISBN13: 9781563674563

The Why of the Buy: Consumer Behavior and Fashion Marketing

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Format: Hardcover

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Book Overview

Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. "The Why of the Buy: Consumer Behavior and Fashion Marketing" addresses how... This description may be from another edition of this product.

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Design Fashion Design

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