The Whole Catastrophe: The Story of My (Often) Terrific Life
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Original "mad man" George Soter tells the story of his event-filled life and career, starting in the mail room of a Chicago ad agency and working his way to the top of his profession as the award-winning creator of many campaigns including "You Gotta Have Park" for the Central Park Conservancy and the ground-breaking, history-making "Le Car Hot" for Renault. He reveals how a major campaign is created, and offers a blunt analysis of why the industry...
Format:Paperback
Language:English
ISBN:1507546556
ISBN13:9781507546550
Release Date:April 2015
Publisher:Createspace Independent Publishing Platform
Length:310 Pages
Weight:0.92 lbs.
Dimensions:0.7" x 6.0" x 9.0"
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