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Paperback The Wasted Half: How to Maximize Your Advertising Dollar Book
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ISBN: 0595183174

ISBN13: 9780595183173

The Wasted Half: How to Maximize Your Advertising Dollar

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? Tips on major advertising pitfalls. ? How to judge advertising creative. ? Do you really need an agency? ? How branding works and why. ? How mega-agencies stifle ideas. This description may be from another edition of this product.

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Format: Paperback

Condition: New

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