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Hardcover The Wallet Allocation Rule: Winning the Battle for Share Book

ISBN: 111903731X

ISBN13: 9781119037316

The Wallet Allocation Rule: Winning the Battle for Share

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Format: Hardcover

Condition: Like New

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Book Overview

Customer Loyalty Isn't Enough--Grow Your Share ofWallet

The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementReview, this landmark book introduces a new and rigorouslytested approach--the Wallet Allocation Rule--that isproven to link to the most...

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