The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
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The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place...
Format:Audio CD
Language:English
ISBN:B0CW7FN3J1
ISBN13:9798874723538
Release Date:February 2024
Publisher:Ascent Audio
Length:1 Pages
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